5 Reasons to Shop Small – And Businesses to Explore in Roseville

Small Business Saturday is immediately after Black Friday and celebrates local companies, mom and pop shops, and your entrepreneurial neighbors. This year, Small Business Saturday falls on November 28, and we’re making it easier than ever to support Roseville entrepreneurs.

“Local stores and restaurants contribute to the fabric of the community and make Roseville an enjoyable place to live,” says Janice Gundlach, Community Development Director at the Roseville Economic Development Authority (REDA). “We love showcasing business owners who are following their dreams and bringing unique experiences to the city.”

While most people know that buying local is good for the community, there are a few lesser-realized benefits to supporting small businesses. Here’s what happens when you embrace Small Business Saturday year-round. 

1. Money Stays in Roseville

When you buy from a national brand, the profits leave Roseville. The shareholders of the national chain benefit instead. For every $100 spent at a Roseville business, $73 stays in the community. Here’s what happens:

• Business owners reinvest the money in other companies, paying local vendors and service providers. Money spent locally can recirculate in a community up to 15 times.
• Employees have more tips and take-home pay, which they can also spend locally. 
• The company pays taxes to the City of Roseville, which funds infrastructure projects and services for residents.

When you buy local, you are investing in Roseville’s future. You are showing your desire for additional stores and public amenities in your community. 

2. Buying Local Creates Jobs

Small businesses employed 61.7 million Americans in 2023, accounting for 46.4% of the private sector workforce. When a new business opens, it has the potential to create jobs. A company might start with one or two people, but add a dozen or more employees over a few years.

Even self-employed Roseville residents should be celebrated. When they strike out on their own, they leave open positions for others to fill. The more Roseville residents shop local, the more jobs they create. 

3. Try-Ons and Returns Are Easier

Shopping local is also typically a more enjoyable experience. You can see various items in person and try on clothes before you buy them. If you need to return any purchases, you can drop them off at the store – no need to visit the post office or pay shipping fees.

Consumer trends are actually back toward in-person shopping. Half of Gen Z shoppers say they would rather buy items in-store than online. When they want something quick and easy, they say that running out to the store is a faster, lower-risk option than buying online.  

4. You Reduce Traffic Congestion 

Buying local has some unexpected benefits, too. Studies show that people who live in neighborhoods with small businesses drive 26% less. If a local business is nearby, people are more willing to walk or bike there, instead of relying on their cars. Buying local is the first step toward safer, more walkable cities. 

5. Your Purchase Makes a Difference

A small business owner is more likely to remember your purchase and appreciate your business. To major retailers, you’re just a number. To a small business owner, you are an important customer and a friend. Buying local helps build a strong Roseville community.  

Where to Shop Local in Roseville 

Now that you know why buying local is so valuable, it’s time to explore where to go. REDA showcases local businesses year-round, making it easy to find small businesses near you. For example, learn about Showtime Studio and Coffee and build a coffee stop into your shopping plans. Then head to Rose & Loon after learning how they support local makers. Ready to relax after a busy day out? Visit PAR365 Indoor Golf.

Check out our full Small Business Saturday lineup and commit to shopping local year-round. Your buying habits make a big difference in the local community.

If we’re missing any small businesses, let us know! We’re happy to add to our business directory and continue celebrating local companies in the Roseville community.