Roseville, MN: Prime Location, Prime Opportunities

Roseville, MN

Roseville was incorporated as a city in 1948 with a population of 4,589. The city experienced dramatic growth in population and commercial development in the 1950s and 1960s. Since then, the city has shifted its focus from planning to redevelopment and preservation. Today, Roseville is a thriving community with established neighborhoods, ample open space and vibrant retail and commercial development.

Roseville is located off I-35W and Highway 36, in the midst of the Twin Cities metropolitan area. The city provides easy access to most of the area’s major freeways, including I-35E, I-694, and Highway 280, as well as light rail and bus rapid transit. It is less than a 10-minute commute to either downtown area, just 20 minutes from MSP Airport, and is close to all of the major Twin Cities amenities, including sports, arts and nature.

Population Demographics

As of 2026 the population of Roseville, MN is 37,737. The population is expected to grow to 38,511 by 2031 - a growth rate of 0.41%.

The median age of Roseville, MN residents is 42.

The diversity index of Roseville, MN is 53.4, meaning that there is a 53% chance that any two people selected out of 100 residents will be of different race or ethnicity from one another.

Housing and Income

The average household income in Roseville, MN is $115,260 and projected to be $128,128 in 2031. Per capita income is $49,115, projected to be $54,150 in 2031. 6.4% of households – 2,416 – have an income of $200,000 or higher. Average net worth is $1,456,278 and the average disposable income is $84,586.

There are 16,842 housing units in Roseville, MN; 10,097 are owner-occupied, 5,879 are rented, and 866 are vacant. The average home value is $445,083, with 877 homes built in 2010 or later, and 596 built in 1939 or earlier.

Business and Workforce

There are 2,047 businesses in Roseville, MN, employing 29,717 workers and pulling from a labor force of 17,175 age 16 and above. 5,313 workers commute into Roseville, MN from outside the county or state. Key industries for the area include:

11,642 residents both live and work in/around Roseville, MN. The average travel time is 20.7 minutes. 3.6% people have a commute of less than 5 minutes while 2.47% commute 90 minutes or more each way. Of commuters, 11,189 drive alone, 1,241 carpool, and 117 take public transportation. 737 use other modes of transport such as motorcycle, bicycle, walking, etc. 3,886 residents work from home.

5,027 members of the workforce hold a high school diploma or GED. 2,197 have associates degrees, 9,148 have bachelor’s degrees, and 6,129 hold a graduate or professional degree.

Source: ESRI, 2026-09-09