Specialty leases and free business resources mitigate risk for Roseville start-ups

Unique opportunities for small businesses to launch and scale operations while minimizing risk exist across Roseville.

From free business development resources to microloan programs and short-term specialty leases, it’s possible to grow while protecting as many assets as possible.

Minimizing risk with specialty lease options

Seasonal businesses and year-round enterprises ready for a physical location find the specialty lease options offered by Rosedale Center a low-risk way to experiment.

Short-term and seasonal leases provide access to high-traffic units, such as kiosks, storefront spaces and pushcarts.

Jessica Draack, Specialty Leasing Manager, focuses on leases ranging from one hour to one year.

“Small businesses don’t have the capital to come in and sign a five to 10-year deal,” Draack explained, “and sometimes people in small businesses may think, ‘Oh, I could never go to Rosedale when, actually, we have so much opportunity here to fill in.

“Our national leasing is our bread and butter, but we fill in the merchandising mix with those small businesses on top. Whenever anyone comes and shops, it doesn’t just have to be national brands, it can be a mom-and-pop shop.”

With short-term leases, small businesses can beta test a concept over a weekend or host pop-ups featuring seasonal merchandise.

The winter holidays are particularly popular, and Draack has a fully booked program for the 2025 season as entrepreneurs capitalize on increased foot traffic.

Both restaurants and general merchandise businesses have crafted success stories starting with short-term leases.

Rose & Loon launched as a mall-operated collective of 50 different local makers under one storefront. In 2024, the store was sold to a participant who signed a long-term deal.

Another vendor specializing in permanent jewelry started at the vendor market in June and signed a one-year contract for a common area pushcart based on the experience.

Businesses can start a specialty lease request with Rosedale Center through an online application.

Tapping into Small Business Resources

Accessing specialty spaces to connect with consumers is crucial for minimizing risk in the early stages of business development, but it’s only part of the pathway to long-term success.

Utilizing free tools provided by the Roseville Economic Development Authority, or REDA, is a no-risk method of developing essential skills and leveraging growth resources.

Open to Business is a comprehensive and confidential resource for small businesses as they launch, grow or face new challenges.

A Ramsey County business advisor provides free advice on strategic planning, marketing and communications, regulations, taxes and licensing, accounting and financials. In addition, Open to Business shares information on the low-interest-rate loan for capital improvements that REDA offers.

Rates of 5-7% for qualified applicants help entrepreneurs who face challenges in the traditional financing system finance necessary improvements for growth. Additional information regarding financing opportunities is available here.

Learn more about the business resources, incentives, and programs offered via REDA at https://www.growroseville.com/business.